August 2024 - YvenLindsPay

08/08/202417/03/2025 - Kathleen Sanders

Eco, Bio, Organic: How Pet Owners Choose Products

Pet owners are increasingly thinking not only about the comfort of their pets, but also…

Did you know that 60% of pet owners make their pet product purchasing decisions based on online recommendations? In recent years, social media and blogs have become a powerful tool to influence pet product choices. Pets have become the real stars of Instagram and TikTok, and many brands are actively using these platforms to promote their products through micro-influencers and themed accounts.

This emphasizes the importance of digital marketing in the pet industry and the need to create effective online strategies for brands operating in this field.