July 2023 - YvenLindsPay

22/07/202317/03/2025 - Kathleen Sanders

Health and Longevity: The Growing Demand for Functional Pet Nutrition

Pet owners are becoming increasingly aware of the impact of nutrition on their pets’ health…

Did you know that 60% of pet owners make their pet product purchasing decisions based on online recommendations? In recent years, social media and blogs have become a powerful tool to influence pet product choices. Pets have become the real stars of Instagram and TikTok, and many brands are actively using these platforms to promote their products through micro-influencers and themed accounts.

This emphasizes the importance of digital marketing in the pet industry and the need to create effective online strategies for brands operating in this field.