2022 - YvenLindsPay

07/05/202217/03/2025 - Kathleen Sanders

Collaborations and Influencers: Should You Work with Pet Bloggers?

Blog Promotion of goods and brand

In recent years, pet bloggers have become one of the most popular types of content…

12/03/202217/03/2025 - Kathleen Sanders

Personalization in Pet Products: a New Level of Care

Blog Zoo market trends

Modern pet owners strive to provide their pets with maximum comfort and care. One of…

Did you know that 60% of pet owners make their pet product purchasing decisions based on online recommendations? In recent years, social media and blogs have become a powerful tool to influence pet product choices. Pets have become the real stars of Instagram and TikTok, and many brands are actively using these platforms to promote their products through micro-influencers and themed accounts.

This emphasizes the importance of digital marketing in the pet industry and the need to create effective online strategies for brands operating in this field.